Why Poorly Written Blogs Hurts Your Company’s Website

June 13, 2013 sarah Uncategorized

Most of us have seen the unbelievably badly written blog posts that make no sense whatsoever. Well, now you know why you’ll be embarrassed whenever you have off-shore web optimization providers work for you. These outsourced SEO placement businesses for the most part just put out low-quality garbage content, and it can easily directly affect your firm’s success online.

For the website hobbyists, you could be willing to take that gamble. It doesn’t make cheap SEO work OK, but it is certainly more understandable than when real-world enterprises that actually do care about their internet rankings engage in spam SEO.

Unfortunately, this spammy behavior is common when it comes to travel search engine optimization, even when there is sufficient income potential in the sector to warrant doing it right. The appropriate tactic for real estate SEO for keywords like Charlotte homes for sale or search terms for any other industry, is to design the strategy for long term performance. Good SEO is an investment in the future sales of the firm, not merely a quick fix to crank out a quick sale.

Positioning brought about through grayhat search engine marketing techniques and cons are not worth the risk, and brief at best. Worse yet, the substandard work executed while attempting to pick up those speedy boosts to search engine rankings stays indefinitely. Have you ever heard the expression “The database never forgets?” Just as teens publish their indiscretions on the net and are stuck with that embarrassment forever, so it is with local companies that hire out sloppy, shortcut SEO work.

The content you post online is the beginning…and the end…of your online reputation. Please don’t tell me that you trust some contracted employee in Kyrgyzstan working for three dollars per week to create your article content and link it back to your web page?

A quality search marketing company will only utilize educated, literate writers. Since English is the “language of business,” there is no question that the bulk of SEO content will be in English. Expert creators should not make awkward grammatical mistakes, and a SEO firm that is paying attention to the long term growth of your enterprise will never use shortcuts like machine thesaurus phrase replacements simply to create “one-of-a-kind” articles or blog posts. Robots can be good for productivity, but human editing is required if you want quality.

Any business that has any concern for its long-term reputation and search engine results will only commit capital to good quality search marketing work where real-live humans can make informative content that links back to the company’s website and adds something meaningful to the conversation. If bots are the ones sharing your posts, it’s time to evolve your SEO plan and rebuild it with expert help.

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