Super Fitness Health BlogTips on How to Succeed With Offline Marketing
There is no rule that says you have to market your internet business solely on the internet. It is illogical for you to restrict yourself to only the internet if you are in it to make a large amount of money. You may be doing well now but sooner or later your main traffic streams may die out so you might as well differentiate your business now with methods that aren’t at all effected by the search engines.
True marketing includes any advertising channels that can generate leads and buyers at a profit so if you are not including offline marketing then you aren’t doing what real marketers do. As a marketer it is your duty to go to where ever the customers are located. And you want to increase those sales then you must add offline marketing to your activities. Here are some tried and true methods of offline marketing that you can use to promote your business.
Place an ad in a magazine that focuses on your market. You can easily find magazines in your need to run a classified ad. Running an ad in these classified sections is fairly cheap. Advertising in a magazines is a better way of spending your money and this is why; a magazine centers around one topic and most people that read the magazine are very interested in the subject, they will check out the ads if it is relevant to the subject; newspapers are the complete opposite and the readers most likely are just reading breaking stories or other sections that they skim through before throwing it in the garbage. This gives you incredibly targeted traffic that is looking specifically for products and services like yours. Expect a huge income jump with this marketing method
Along with fliers be sure to utilize business cards in your business. Find the section that carries books on your niche and slip some business cards into them. All it takes is for you to do is pull a book off the shelf shuffle a few pages, in conspicuously place your card in, and then return it back to its spot. Don’t be alarmed, you have probably already came across flier and cards discretely waiting between the pages of a book.
You can advertise in phone books. This is one of the most overlooked places to advertise your online business. Many internet marketers assume that too many people don’t use phone books anymore but that is only speculation and I doubt if its true. The good news is, most phone books have an online version as well as a paper version.
Buy space in both and you should be set! Buying an ad in the phone book as well as listing space is the best way to maximize your exposure in the books. Don’t ignore phone books like other internet marketers. There is a bigger world out there than the online world. The greater majority of people do not spend nearly as much time online as you or I. Offline marketing is a great way to tap into this vast market and make more sales!
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