Super Fitness Health BlogThe 10 Rules of Search Engine Optimisation
Most of the time when we meet a new client we are asked about search engine optimisation. We do our best to educate customers that SEO is all about intelligent work and not just adding ad hoc keywords and registering to all directories possible. I’m writing this article to educate the search engine optimisation customers and to help them to distinguish the amateurs from the pros. Some website design firms will be experts in SEO in addition to being skilled designers, but do not assume that this is always the case.
1: No Top Ranking Guarantees
The only formula to increase your search engine rankings is by sticking to the rules and hard work. If your SEO promised you “Top rank in the leading search engines in ten days” then you should look for a new SEO. There are no shortcuts. Top ranking in the natural search results will take time. Hard work is essential, particularly for the content on your site and building links to your site.
2: Rating is not always the goal
Ask yourself what will a top ranking bring you? Most business sectors are concerned with growing revenue on the internet or repeated web traffic. Ranking for the correct keywords is essential There are SEOs who would attempt to display high rankings for keywords that are irrelevant to your business or ones that will not convert into sales.
3: Know your competition
“Rank” is relative position and more so in the SEs natural outcomes. How good you do in the SE result is a function of how much effort you’ve put into evaluating the competition. Evaluate keywords, back links and keyword density. But make sure to never imitate your competitors.
4: Use a search engine friendly design
A search friendly website design is crucial for any productive site. Be sure you have search engine friendly domains and don’t use lengthy URLs with query strings. You should also make certain that your programmers and designers stick to worldwide coding standards.
5: Choose the right keywords
You should search for the right keywords prior to targeting. There are tools that can help you with this. It’s crucial to know the number of hits for a keyword in the last a few days, previous month and last six months. One should also check the number of online pages that are targeting this keyword. It’s suggested to begin a campaign with keywords with limited competition and sufficient search volume.
6: Write good articles
Even if your site is technically perfect for search engine crawlers, it will not give you any benefit unless you also fill it with good content. Informative articles result in repeat visitors and increases the probability of sales conversions. Informative articles are factual and attracts the target buyer. The page should have desired action integrated in the articles. You must ensure that the content is fresh. Keep adding and editing the content regularly.
7: Exercise a good hyper linking scheme
You must hyperlink in the correct context within the site and to the additional sites. Use relevant anchor text when linking to internal pages in your site and make sure that there are no dead links.
8: Write separate meta description and keyword tags for each page of your site
Whilst not infuencing the rankings, meta description tags are important because they are used in the search engine results pages to summarise the subject of the website page. Well written meta description tags can increase conversion rates.
9: Add links that point to your website
The most important factor in search engine rankings is the amount and quality of links that you have pointing to your site. Over a period of time, you should be constantly building new links to your website by submitting to website directories, article directories and blog websites.
10: Ask the experts, if you need to.
If you’ve the aptitude there are two ways to learn. Gain knowledge from your own errors and learning form other’s errors. If you’ve the time and can wait for the online revenue do it yourself. If you wish to get on track now it’s perhaps helpful to consult the SEO experts.
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