Modern Marketing

August 9, 2012 sarah Uncategorized

Almost every company on the planet sets out with the primary objective of making money. This is usually done by manufacturing some form of product, or offering a service, and then charging customers money for it. This fundamental theory is fairly straight-forward, although it contains many specific details. Firstly, it is a very rare case […]

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distribution network, marketing mix, marketing strategy, price skimming, pricing plan,