Super Fitness Health BlogReputation Management
If your company comes under fire in the press it may seem like an emergency situation. Whether you deserve it or not, the negativity reflects badly about the company image and could discourage consumers from using your services in the future. There are some methods to combat poor PR nevertheless, three of which are suggested below. If you want, you can also see reputable Nashville PR firms.
Hope It All Dies Down
Sometimes poor press isn’t very as bad as you think. Before you take any action you should consider the following points – has the bad press been widely syndicated? Is it being seen by your customers or potential clients? If the answer to these questions is ‘no’ then it may be that you don’t actually have to complete anything. If no-one who matters is really seeing the story, then it’s almost as if it doesn’t exist.
In cases like these, should you shoot off a reply you could end up making the situation worse by adding fuel to the flames. If your reply gets picked up then the original poor piece might get dragged along with it – producing a little situation into a large one. A poor story about your company that floats about the outskirts of the news for a few weeks prior to sinking into oblivion doesn’t damage your reputation – just don’t poke it having a metaphorical stick or it may bite. Just ask PR firms in Oklahoma and they’ll tell you the same thing.
Create A Response To the Accusations
If the story has reached your customers and looks like performing some damage, a great method to counter is to compose your personal response. Try not to get emotionally involved – this really is unprofessional and you may say some thing you later regret. The media likes objective facts and statements, so they’re also more likely to take on some thing calm and to the point.
Stick to all the facts involved and address each negative point of the original bad PR piece. Explain why your organization made mistakes (if they did) and how you’re going to put them correct – give the customer a reason to trust you.
Circulate Some Great PR
PR stories can get picked up by powerful publications. What if you search for your organization name on the internet and also the poor story comes up top? When you’re faced having a scenario like this you’ve to try and shift it off the front page and away from consumers’ eyes, and also the greatest way to do this would be to circulate some stories of your own.
Submit your positive pieces through press release newswires and, if they’re of a high high quality and they go towards the right places, you could knock your adversary off the front page of a search engine within days.
Whatever strategy you select to counter bad PR stories, be prepared to answer some questions about the performance of one’s company. Customers may wish to know how the issues raised within the bad press affects them, and your employees might feel unsure of their positions. Great communication is always the key, so prepare your answers and deliver them in a timely, reassuring manner.
For more information, you should consult Portland public relation firms
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