Producing A Corporate Movie In The Right Way

June 16, 2014 sarah Uncategorized

These days everyone is in a mad rush. When we are viewing material and video productions for business purposes, we can easily be deterred in a short time. Viewing a corporate film from a perfume or watch manufacturer generally seems to grab our attention more because these are items that makes us feel good about ourselves – we always have time for things about us! When it depends on business applications we always seem to be in a very mad rush.

For that reason, always lay out your corporate movie to get a message across quickly. You must plan the movie in 5 main parts:

1. A business introduction – what we do and who we are

2. A mention of quality builds trust – brag a little but get it done briefly

3. Your products or services – why are they so competent

4. The employees are focused on the main cause

5. Our pre-and-post sales service is essential to you and to us – here’s the way we make it work

Remember, a corporate film needs to be exactly that, but it doesn’t mean that you can’t throw in a few added effects and neat camera work to make it all stand out.

The first thing to do is make a plan of the way you want the film to be structured. What you are going to say first and which main points you are likely to get across early. You’ll have about around 10 secs or so to get the attention of people and I would recommend a good visual shot or effect to hook them in.

There’s no question that individuals are situated in an age where we’re more and more drawn towards creative film making. An illustration may be the film Avatar. Love it or hate it, the film was ahead of its time in lots of ways. I’m not saying go for expensive animation techniques but you do need to create something a little bit different to get people interested.

That is why, it is worth sitting down along with your creative team to concentrate and think up an angle. What will make our production different – if you undertake and get it right it could go viral.

For instance, among my favourite openings would be to slowly walk from the car parking facility of the main building to the doorway or reception desk in which the receptionist greets you – don’t forget this is all nice and evenly paced. When you come to edit this part it could look a little boring on the natural speed, but speed things up a little and you have a rather nice intro for your video. Put in a voice-over with a catchy line like “As soon as our customers arrive, they’re welcomed quicky along with the respect they deserve” – too cheesy?

Naturally, this can be you, but a nicely worked intro using a nice piece of music, followed by a good clear voice can get people interested very quickly.

You can then target the meat of your movie and also this should concentrate on building credibility to your products and pre-and-post purchase. Always limit product shots to just a few seconds. It is possible to summarize what your merchandise do and their associated applications here but don’t exaggerate this part.

You can even use products as a background shot to an interview. This is used with a chroma key effect where you set up a blue or green screen behind anybody you’re interviewing. You can consider the shot as normal then edit it or ‘key out’ the green or blue and drop in product images or animation instead. This works really well and will provide an extremely nice visual effect.

Finally, the sign off should give them a quick section of your corporate message or mission statement. Again, don’t enter into an excessive amount of detail here. Just provide a final narrative that sums up the video while offering a subtle take further action point.

Remember to test out your business videos and play around with techniques, effects and transitions inside the editing stage. Whatever happens, plan your video well, have some fun and become as creative as your budget and time-frame will permit.

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