Optimum Search Engine Optimization Keyword Density A Real-Life Example

May 25, 2013 robot Uncategorized

So youve designed your website, you know what keywords you want to target (i.e. what words your customers are trying to find), and youre willing to write your copy. Youve been told that you should use your key words usually so that you can be found in search results for all those words. But what does generally mean?

Just how many times should you use most of your keyword? This case study helps answer that question.

Some background on Keyword Density

To be able to understand perfect keyword use, we first have to have some way of testing keyword consistency. In the Search Engine Marketing (SEO) world, frequency is obviously known as density. Keyword occurrence is just a measure of the number of times your keyword seems on a page portrayed as a share of the sum total wordcount of that page. For instance, if your page has 100 phrases, and your keyword seems 5 times, its thickness is 5%. So when you hear someone say keyword thickness, thats normally what theyre speaking about. (TIP: You can quickly always check the keyword density of your site at LiveKeywordAnalysis.com.)

However, there’s another, more complex way of measuring keyword occurrence which takes into account the text components in the HTML of the site (i.e. the meta tags: Title, Key words, Alt Text, Description, and Comments). You don’t just count the words your customer sees; you also count the words in your meta tags, when utilizing this measure. For example, when you have 100 words in your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your full wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Equally, when checking key words, you dont just accumulate the number of times a visitor will dsicover your keyword, you also count the number of times that keyword seems in your meta tags. For example, if your keyword appears 5 times in the house page backup, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your whole keyword count is 5 + 3 + 5 + 30 + 2 = 45. Therefore with a count of 45 and a complete wordcount of 210, your keyword density is 45/210 x 100 = 21%. It is suggested that this measure of keyword density is more relevant as the search engines measure density in this manner. (TIP: It is possible to automatically check the keyword density of your page applying this more complicated measure at GoRank.com.)

You have to be very aware of which measure youre talking about when youre talking keyword density, as you can see. But let me reiterate; generally when people speak about keyword thickness, theyre talking the simple measure.

What’s the ideal keyword thickness

And now right down to business What keyword thickness (of either kind) should you be targeting on your website?

Theres lots of debate surrounding this issue because the internet search engine companies don’t disclose the details of their calculations (as that could allow the system to be abused by people. As an alternative, people employed in the SEO world are left to figure it out based on their knowledge.

A recent report by respected SEO and Weblog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword thickness of more than 2% as junk. It absolutely was this short article which caused me to analyze the keyword density of my copywriting website.

EXAMPLE

The Website: This case study considers the site for my advertising copywriting and SEO copywriting company, Divine Write For my primary keyword, my site has become on page 1 of Google.com (out of approximately 900,000 serp’s).

Number of pages on site: At that time of writing, my website contained a complete of 53 pages.

Major keyword phrase: copywriter

Average keyword density: Utilizing the simple measure of keyword density mentioned above, the average keyword density of my copywriting web site is 1.9%. Utilising the sophisticated measure its 4.9%.

Keyword density range: Utilising the basic measure, my density ranged from 0.4% to 7.6%. Using the measure it ranged from 1.6% to 17.5%

Some comments on the figures

The related standing and results step-by-step in cases like this study may not be directly relevant to every site. Theres a great deal I dont know about the formulas and there are bound to be other facets at play which I dont know about.

With regard to Wayne Hurlberts post, it’d seem he is talking about keyword thickness as calculated utilizing the simple process mentioned above.

Simply because they claim that you dont must be paranoid about having some pages with a large density and some with a very low density the range figures are useful.

Finish

An easy keyword density of 1.9% may be enough for a primary page rank in Google.com (if you have enough quality backlinks see SEO for CEOs and How to Top Google by Creating Articles for more information).

Happy SEO writing!

Post contributed by jt foxx