Super Fitness Health BlogObtaining Listed In Search Engines
What specifically is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your complete web internet site so that there is a excellent chance that your web pages will appear at the leading of search engine queries for your chosen search phrases and key phrases. The majority of the search engine optimization specialist’s time should be spent targeting the search engines that will give you the most traffic. The following search engines and directories are:
AltaVista
AOL Search
Business.com
Fast Search
HotBot
LookSmart
Lycos
MSN Search
Netscape Search
Open Directory
Overture
Yahoo
The ideal time to request search engine optimization is prior to you design your net website. As your net website designer creates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is ideal for optimum indexing. After you have chosen the greatest layout for your internet web site, then the search engine optimization specialist can inform your designer when and where to spot your search phrases and important phrases within your HTML tags.
How can you inform a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist need to be in a position to get your site indexed properly for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index websites. Google does not use meta-tag content for relevancy. Inktomi presently uses meta-tags. And Yahoo is a directory. Ask how your site will be developed and tagged for every of these. If you don’t get three distinct answers, then you should move on to a much more seasoned search engine optimization skilled.
If your net web site has already been made, a specialist search engine optimization specialist will often advocate layout and design alterations. He/She is not telling you that you have a undesirable-seeking internet website. He/She is telling you that the site’s layout will not get indexed nicely for your targeted keywords and essential phrases. For example, a website that has a triple frameset (on the top and on the side) is extremely challenging to get indexed well on search engines, even with a gateway page. Nevertheless, a straightforward frameset can get indexed nicely in search engines, with or without having a gateway page. A search engine optimization specialist can design or tell your net internet site designer how to lay out a basic frameset to get the best final results.
Search engine optimization and other advertising strategies (banner advertising, web copywriting, becoming listed in Yahoo, posting to discussion groups, and so forth.) are not substitutes for a net site with solid content and fantastic layout. Search engine optimization is not a substitute for customer service, a great sales pitch, or a wonderful item/service. It is not a substitute for a nicely-planned on the web and offline marketing strategy. Search engine optimization is a indicates of assisting your potential customers find your web website. It is a hugely specialized marketing and advertising tool.
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