Super Fitness Health BlogMARKETING WITH EBOOKS, CHEAP AND CHEERFUL!
No doubt your book, service or product is the bees knees, but if no-one has heard of it, it may as well be the pits! If you are struggling to get the word out, ebooks could well be the answer. They are quick to write, easy to compile and are easily one of the best promotional tools you can have in your marketing arsenal. Not only that, they can be saleable commodities in their own right!
This is not regurgitated marketing spiel, I am talking from experience since I not only use ebooks to promote my online creative writing community, Writelink, but also sell ebooks as stand alone products.
Both methods have worked very well for me and for many other people so there is no reason why you should not reap similar rewards.
Many of you reading this will be unpublished or self published novelists struggling to make sales so this article has been written with you in mind, but in reality ebooks can be used to promote almost anything and if you spend some time browsing the web, you will see that they do!
But let us go back to our authors. Think about this,
Even if your novel is published by a main stream publisher, you will be expected to do some promotional work yourself so marketing is going to play a huge part in your sales success or lack of it.
That might sound a daunting prospect, but this is precisely where writing ebooks come into there own. They can be quickly written, easily distributed and cost almost nothing to produce except your time and the one tremendous advantage they have over other marketing methods is they can be formatted to contain a clickable link to the sales page of your novel, (or anything else!)
Add this to the bottom of every page with a short, teaser extract from your novel and or include a full page advert at the end directing the reader to the sales page of your novel and your ebook becomes a powerful, traffic generating tool which will hopefully result in lots of sales.
Another idea is to use your ebook to encourage readers to opt in to a mailing list which you can use to inform readers about useful updates or you could even split your ebook into sections and send it out by weekly/daily/monthly autoresponder. (Do not panic! It is not difficult and need not cost you anything!)
Take that same information and re-publish it as a video, slide show or audio presentation all of which can contain a clickable link pointing back to the sales page of your novel and you have even more opportunities to generate traffic and potential sales.
There are hundreds of sites all over the web where you can post your ebooks, mostly free and with just a few clicks of the mouse. This is the way to give away free information in return for visitors either giving you their contact details or visiting your sales pages.
Hopefully you are now convinced of the power of ebook marketing! If not do some more research! There is a huge amount of information on ebooks all over the web, a lot, it has to be said is pretty dire, with some negative opinions bandied about. These are usually from those that have not understood their correct usuage so if you are serious about creating ebooks do some proper research and do not be put off by the nay sayers!
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