Super Fitness Health BlogImprove Your Online Sales Using Xtremline
Every business that possesses an online shop will be aware that the number of visitors to an online store will often be greater than the number of sales for that particular day. It may be assumed that this is simply one of those things but what if the webmaster could take control of the situation and directly intervene? If a potential customer has regularly viewed a product a number of times it could be assumed that they are interested in that product. However, they may not purchase the product for a number of reasons and may be in need of a little persuasion. What if the webmaster could specifically target an individual with a promotion or an offer?
With Xtremline real time analytics the webmaster can do exactly that! Xtremline allows webmasters to monitor all activities within the online shop and differentiate between different users. When interested users are hesitating about buying a particular product, the webmaster can directly target that user with promotional information that only they will be able to see. The result is that the webmaster can persuade the customer to make the purchase without publishing the offer for all potential customers to see. Such a tool allows webmasters to micromanage promotional offers and specifically target individuals, thus increasing sales. Offers such as free shipping can ensure a sale but would cause extensive problems in terms of profits if it was issued to everyone visiting the online store.
The features of Xtremline do not end there! The boundaries of possibilities have been moved with Xtremline, allowing the webmaster to directly interact with users of an online store. Such features allow webmasters to display additional product information, highlighted site content, purchase incentives or targeted messages simply and easily. This software revolutionises the customer experience and allows direct contact between the customer and the webmaster.
Furthermore, Xtremline allows website content to be manipulated within specific parameters such as for an individual or even for a specific group, maybe from a specific area that are to be targeted. This can be done either automatically or manually. Moreover, the software allows the webmaster to analyse the website and determine where improvements can be made according to the behaviour of customers using that website. Likewise, the software can be used to monitor the results of specific campaigns and promotions to determine whether they have been worthwhile or what improvements can be made.
Xtremline allows any modifications which are to be made to the website to be prototyped in a test environment which only the webmaster would be exposed to. This allows the webmaster to test and analyse any modifications that are to be made prior to release to the wider public. Moreover, the software allows the webmaster to view and analyse all visitor usage data so that adjustments can be made according to the results that are found. Xtremline truly does revolutionise the interface between webmaster and customers, allowing online stores to be tailored to the needs of groups or even individuals.
If you run an ecommerce site, why not check out Stefan Zink’s excellent website on real time analytics and find out more about active online marketing.
Comments are currently closed.