Google formula update Jagger

August 7, 2013 robot Uncategorized

This week we discuss the newest Google update, how it could affect your site, and how you are able to recover if your site lost its place as due to this update.

The Jagger update started over a ago and lasted 3 months. The upgrade involved updating the PageRank of all spidered pages, updating how many backlinks and most significantly, changing the way Google rated those sites for almost any search query. The effects and key characteristics of this update are highlighted below:

Just how do we all know Google is updating its protocol?

Many protocol improvements, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, severe and usually frequent adjustments on the search results pages for any search problem. Through the Jagger update, the people at Google were kind enough to warn us a few days into the update that we were watching an update!

What has happened as a direct result the Google Jagger upgrade?

Underneath the light changes in search results, the Jagger upgrade has had a serious impact on the way in which organizations use search engine optimization to impact ranks. Numerous seo professionals have theorized on these results. One of the most commonly agreed-upon conclusions are:

Seo has become more challenging than ever!

Older sites are given more recognition

Expert websites (e.g. Learn further about tell us what you think by browsing our fine website. Be taught additional resources about home page by visiting our fine wiki. BBC, NHS) receive more recognition

Government and Educational institutions are considered more important

Links from expert web sites, government and educational institutions count

Older, longer-term one way links are given more importance

Phone links to power sites are thought good

Significance of links is vital

Sites with increased pages containing useful information rank better

Up-to-date material is valued more

How does Google today price reciprocal links?

You can find two factors to think about for mutual links. First, Google considers artificial link building with the goal of influencing rank to be a type of junk, and so if it registers unpleasant linking patterns, such as links acquired from link plants or link exchanges between unnecessary sites, it will penalize both sites for this. 2nd, inbound links are significantly weighed in significance according to the importance of the page and the site where the link originates from to the page it is connecting to. Therefore, a link from a gambling site to a site about corrective surgery is likely to be considered almost worthless. The only form of mutual link building that is motivated is between related businesses within an market e.g. between ticket agents and theatres or between two ticket agents

How do age of site and age of links effect rating?

Google does not want spam domains to rank high on the results page, create a quick buck from their leading position and then disappear. Because of this it imposes ageing delays on areas and now also on links. Web sites which were around for a while may rank higher. What this implies from a search-engine optimisation point of view is that it’ll take longer to see results of direct optimisation and it will also take longer to see the results of any link development work. Seo work with new sites can take up to 9 months to begin yielding results for competitive keyphrases.

Relevance.. of anything!

Google’s success was in line with the importance of the internet sites it found for any user query. Thus it will come as no real surprise that their current protocol goes several steps further in worthwhile relevance.. of every thing – of in-bound and outbound links to and from a, titles and headings to precise page content, page content to the rest of the site and etc.

Coping with Jagger

If your site has been influenced, proceed through the list of features of the Jagger update, and if your site might have been arranged due to any one particular changes in the search-engine ranking algorithm check. Re-optimise your site for the search engines by detatching any offending content and links and involve yourself in obtaining more appropriate inbound links.

If you want any further help or advice please contact us.

Other articles to read:

Google Analytics for SEM

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