Super Fitness Health BlogDo You Know The Best Way To Write To Your Email List?
There has been one particular piece of advice about Internet marketing that has been floating around for quite a while now. The fact is that it isn’t seen as much as it used to be and we’re pretty sure that most businesses are unaware of it. With people on the internet, you cannot or should not ever make your visitors work for anything. That probably sounds pathetic but it is still really accurate. This same principle is true for just about every market but obviously not those markets that are very skilled or educated, etc. Your prospect or subscriber will start getting turned-off when feelings of too much effort begin surfacing.
Even though it is important to make sure that your content and your email copy are easy to understand and clear to read, there are exceptions for things like long copy. We’ve stated before that people are often willing to read long copy but only when it gives them really great value. So perhaps the caveat is online readers are quick to judge and less forgiving. If you need to write a piece of long form email copy it is important to proof read it more than once to make sure that you haven’t wasted anything or included something that is actually unnecessary. This is smart no matter how long your copy might be but the margin of error becomes much narrower as the length of your copy increases. Pretty much every email from an online business that you will see will have a great signature file that includes URLs as well as names. However, not all of them do and that is a little bit odd. But that should become a permanent part of your email signature in all emails you ever send out. You can also capture peoples’ attention with a very good USP or unique selling proposition. There are very few online businesses and marketers who have USPs when they get started and that’s kind of a dropped ball. A good and relevant USP can really help you brand your business if you do it just right.
Most of the time you will use the language typical of copywriters which is informal and similar to normal conversation. So when you understand who they are, then you will know what you can say and not say. Remember that you will have a green light for a certain tact and that is it.
Usually it is those email marketers who do not have a lot of experience who run the risk of violating that. Just abide by the general rules of email marketing and making relationships grow with your list and you will be good to go.
One important point about effective and successful emails concerns your relationship with your subscribers. If your subscribers value what you have to offer you won’t be stuck sticking to all of the standard conventions. For one example, Matt Furey has been making a six figure income online for a lot of years now. If you’ve seen his emails you might not automatically assume that he’s been so successful. His emails tend to be really long and full of short lines but the people who read him and buy from him absolutely adore him. Furey is now thought of as one of the absolute best email copywriters to ever write a line of email.
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