Super Fitness Health BlogHow To Mail Merge
Use Mail Merge in Microsoft Word 2003 and Word 2007 to produce bulk personalized letters and emails from just ONE document.
You can save big money by doing your own email campaigns. There is no need to pay anyone else for doing this for you when you can DIY for FREE.
Microsoft office software gives you the ability to do the same job for little cost (or NO cost if you’re sending emails!If you’re in a small business then you should really spend a little time familiarizing yourself with the process.
Doing a mail merge is a very simple 6 step processThe benefits of being able to use mail merge are huge.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.This process could literally take hours!Using word mail merge this can all be accomplished in the ONE word document.
So, if you have 100 or even 10,000+ letters or emails to print or send, they can all be done at once with the click of a mouse.
From a marketing perspective personalized letters and emails are MUCH more well received. People are more likely to read something that is directed at them personally rather than something that looks mass produced.
Small business owners will appreciate the substantial return on investment that personalized correspondence can achieve.Savvy users of mail merge utilize the features of the software to insert merge fields throughout the document.
Insert the recipient’s name throughout the whole document, but don’t over-do it!Insert kids names, hobbies, preferences and any other details that you have on your database to really make your content as personal as you can.
The more personal the better. Your message will more likely be read and more importantly, remembered.
Letter Writing Tips: Always use a headline. Include one of your merge fields in the headline to GRAB their attention. Including their name or the name of their business in the headline is a good tactic here.
Include a picture of yourself and ALWAYS include a p.s at the bottom. Photos and p.s’s get an awful lot of attention. Sometimes people will read the headline and the p.s. before they read the content of your letter.
Email Writing Tips:Use tables when designing your email letter template. Tables can be centred to the page and they look more professional.
Style your emails to look and function exactly like a professionally designed HTML template. You can add background colors, shading and borders to your table to suit your branding.
About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
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