Super Fitness Health BlogA Discussion Of how Folksonomies Might Be Utilized As A New Viral Advertising Tool
A new buyer phenomenon is called “tagging ” or “folksonomies” which is a nickname for folks and taxonomy . Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only allow folk to file away content under tags, but even better, share it with others by filing it under a worldwide taxonomy that they developed.
Here’s how tagging works – Using online sites like del.icio.us – a bookmark sharing site and Flickr – a photo sharing website – customers are collaborating on specifying web content under specific keywords, or tags.
For example, an individual person can post picture of their iPod on Flickr and file it under the tag “iPod”. These images aren’t only apparent under the individual user’s iPod tag but also under the community iPod tag that displays all pictures clients are creating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled “iPod”.
Tagging is catching on because it is a natural complement to search and this is what may potentially lead to automated traffic to your site. Enter the keyword “blogs ” into Google and it can’t tell if you are searching for info about how to start a blog, the easy way to read blogs, or something else altogether. Small and large websites alike are already getting on to the folksonomy concept. They’re rolling out tag-like structures to help users easily locate content that’s applicable to them.
Though tags are far from perfect, advertisers should, nonetheless, be using them to keep a finger on the pulse of the public. Start subscribing to RSS feeds to watch how patrons are tagging information related to your product, service, company or space. These are living and breathing focus groups that are generally accessibleb for free, all the time. Folksonomy sites can be also be wisely used to unleash viral promotional campaigns – with a proviso. Marketers should be clear in who they actually are and why they’re doing what they’re doing.
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